At Parents Choice®, we respect the privacy of our customers and website visitors. This policy outlines how we collect, use, share, and protect personal information. Please read this disclosure carefully to understand our practices regarding your data.
Collection of Personal Information
We collect information you voluntarily provide to facilitate orders, interact via our contact forms, participate in promotional activities, and utilize website features. This may include:
- Name, email, phone number, address
- Payment information
- Reviews, Q&As, photos
- Demographic data like age or number of children
- Social media account information if interacting with our profiles
- Correspondence with customer service
We also automatically collect information through cookies, log files, and device data to optimize our website functionality and user experience. This may include:
- IP address, browser type, referring domains
- Pages visited, links clicked, files accessed
- Device type, operating system, settings
- Precise geolocation with consent
Sensitive data like financial information is transmitted through secure connections and stored on firewall-protected servers. We do not process or store such data ourselves.
We do not knowingly collect personal data from children under 16 without parental consent. If you believe we possess such information, please contact us immediately so we can promptly delete it.
Use of Personal Information
Parents Choice® uses the information we collect for legitimate business interests, including:
- Completing orders – We use financial data, addresses, and contact information to process and ship purchases, send order confirmations and updates, and address returns, refunds, or exchanges.
- Managing accounts – We rely on collected data to administer member accounts, loyalty programs, or other website features.
- Enhancing user experience – We analyze use data to optimize our website functionality, ease of use, loading speed, and other performance factors.
- Communicating with customers – We may send updates, newsletters, surveys, promotional materials, or notifications regarding orders, accounts, services, and products. These messages adhere to applicable marketing laws and allow opting out.
- Improving offerings – We may use information to customize your browsing experience, tailor promotions, determine in-demand products or services, and enhance current offerings.
- Securing our systems – Collected data helps detect and prevent fraud, spam, abuse, security risks, and other harmful activity involving our website and business.
- Complying with legal obligations – To conform to applicable regulatory and judicial edicts, we may access and share certain personal data.
We will not use your personal information for any purpose other than those listed above without your consent. We do not sell, trade, or rent individual data to external parties. Anonymous, aggregate data may be used to report website trends and statistics.
Sharing and Disclosure of Personal Information
We rely on trusted third parties to help us provide services and operate our site. We only share personally identifiable data with vendors, affiliates, or other partners when necessary to fulfill business purposes. These may include:
- Payment processors – Financial and billing information is transmitted to banks, merchant services, and other processors to authorize payments.
- Shipping providers – We share contact details and purchase data with carriers to deliver products, updates, and information.
- Service providers – Vendors assisting with information storage, email distribution, data management, promotions, surveys, analytics, marketing, and security may access relevant fragments of data.
- Legal and regulatory entities – We may disclose personal information to comply with judicial proceedings, court orders, legal processes, and lawful authority mandates.
We require all third parties to adhere to strict privacy and security protocols aligned with our policies. Agreements are secured to prevent unauthorized use of shared information beyond intended purposes. Partners will not rent, sell or exchange your data.
In the event of a corporate sale, merger, reorganization, acquisition, bankruptcy or similar occurrence, some or all of your personal data may be transferred to successor entities. You will be notified via email and/or through the website of any such transfer.
Beyond the cases outlined above, we will not disclose, share or sell individual personal information outside the company without prior notice and consent.
Your Privacy Choices and Rights
You have certain choices when it comes to providing personal data and can exercise various rights regarding use of your information:
- Not providing information – Declining to submit required data may restrict website use, account creation or purchases/services.
- Modifying preferences – You can opt out of marketing or other communications by changing settings or unsubscribing. You may also update account information if desired.
- Reviewing and correcting data – To review, amend, restrict, or delete any information we store, contact us via the information below.
- Deleting information – You may request we erase personal data, close accounts and remove your information from active use.
- Obtaining copies of data – To obtain a digital export of personal information you have provided to us, contact us at the address below. This will not include information we have automatically collected from your activity.
- Filing complaints – If you believe we have violated your data privacy rights, contact us immediately. You may also file complaints with the FTC and your state’s attorney general office.
We will respond to any valid requests or complaints and update our handling of your personal data consistent with our legal obligations. Please note requests to restrict or delete records may impact website functionality and limit our ability to provide services.
Security of Your Information
We employ strict security protocols aligned with industry best practices to safeguard personal data from unauthorized access or disclosure. Our safeguards include:
- Encrypted data transmission
- Multifactor authentication
- Access controls and personnel training
- File backup and disaster recovery systems
- Regular penetration testing and risk assessments
- Rigorous vendor screening and oversight
While we strive to protect information, no security controls are completely foolproof. We cannot guarantee protection from all possible threats. By using our website and providing data, you acknowledge and accept these inherent risks. We will promptly notify users of any known breach.
Children’s Privacy
Our website is not directed to children under 16. We do not intentionally collect or maintain data from children as defined by COPPA regulations. If we obtain confirmation a child’s data has been submitted, we will promptly delete such information.
Links to Other Websites
Our website may contain links enabling visitors to access third party websites. We are not responsible for the data collection practices or security measures used by such external sites. Please check the privacy policies on those websites to understand their data practices.
Cookies and Tracking Technology
Cookies are small text files downloaded by your computer or mobile device when you access our website. They allow us to recognize your device and store information like user preferences and browse history. We use cookies to enhance website functionality, analyze usage, and customize your experience.
You have control over cookie settings. Most browsers let you block or restrict cookies by default. Declining cookies may impair website functionality and ruin certain features like maintaining a shopping cart or logging in.
We may utilize tracking and analytics tools like Google Analytics to collect visitor information through cookies and similar technologies. The data gathered does not identify individuals. It is aggregated to discern website trends, performance, and broad demographics.
Changes to This Policy
We may revise and update this Privacy Policy from time to time. Any changes will take effect once the revised policy is published on our website. Your continued website use, account ownership, or data provision following these revisions signifies acceptance of the updated policies. We will also notify users of significant changes by email.
This policy was last modified on January 1st, 2022. Previous versions can be reviewed here. We encourage you to check back periodically to stay informed on how we collect, use, and share personal information.