Parents Choice

At Parents Choice®, we believe that parents know what’s best for their children. That’s why we offer thoughtfully formulated baby products designed to provide quality, safety, and value at affordable prices.

About Parents Choice

At Parents Choice®, our mission is to provide parents with thoughtfully designed baby products that combine complete care with incredible value.

Founded by caring moms and dads, we understand the challenges of raising a family on a budget. After struggling to find affordable baby essentials that met our safety and quality standards, we decided to create our own.

Launched in 1998, Parents Choice® offers a full line of diapers, wipes, feeding supplies and other nursery necessities. Our products are specially formulated to provide comfort, safety, eco-friendliness and convenience at prices families can afford.

We collaborate with pediatricians, baby care experts and real parents to design products that nurture children without draining parents’ wallets. Our hypoallergenic diapers keep skin healthy and happy. Our nursing essentials simplify and support breastfeeding. Our organic foods nourish growing babies.

At our core, we believe families shouldn’t have to choose between their child’s well-being and their financial stability. We take pride in enabling parents everywhere to access the baby products they need to raise healthy, thriving children.

Today, the Parents Choice name is trusted by millions of families across America. Our quality formulas, rigorous safety testing and focus on innovation have earned recommendations from parenting publications and endorsement from leading pediatricians.

Parents Choice® – supporting and empowering new families through essentials designed with care, safety and value. Discover baby and toddler products you and your little one will love.

Parents Choice Sales Today

Parent's Choice Dry & Gentle Diapers Size 5, 27 Count

Parent's Choice Unisex Nighttime Bedwetting Underwear, Large-Extra Large, 38 Count

Parent's Choice Gentle Premium Baby Formula; for Fussiness, Gas and

Parent's Choice Baby Bedtime Calming Bath

Parents Choice Parent`s Choice 3pk 5oz Bottle

Parent's Choice Blue Dinosaurs Plush Baby Blanket

Why Choose Parents Choice

Thoughtfully Formulated Products

Every Parents Choice product is expertly crafted to deliver top performance and reliability. Our diapers feature breathable outer materials, ultra-absorbent cores and soft liners. Our wipes contain soothing aloe and vitamin E. Our bottles minimize colic and maximize easy feedings. You can trust Parents Choice products to nurture your child.

Rigorously Tested for Safety

Parents Choice guarantees safety first. All our formulas and materials pass clinical tests for irritation and toxicity. Our diapers are hypoallergenic and latex-free. Our bottles are BPA-free. We meet or exceed chemical safety standards. When you choose Parents Choice, you choose gentle care.

Recommended by Parents

Real moms, dads and caregivers recommend Parents Choice above other brands. Our bottles, diapers, wipes and other products earn rave reviews for quality, effectiveness and ease of use. Parent-invented and parent-approved!

Designed for Comfort

From breathable diapers to soft wipes, every Parents Choice product is crafted for babies' sensitive skin and delicate bodies. Flexible bottle nipples make feeding easy. Super-absorbent diaper cores pull wetness away from skin. Soothing lotions hydrate without irritation. Your child's comfort is our top concern.

Trusted by Pediatricians

Leading doctors and pediatricians recommend Parents Choice for infant care essentials. Our clinical collaborations ensure expert-backed formulations optimized for babies' wellbeing.

Affordably Priced

Parents Choice offers savings without sacrificing care. Our diapers cost less than premium brands without leaks or rashes. Our bottles rival top names for far less. Enjoy peace of mind without straining your budget.

Parents Choice

Our Clients Thought

As a new dad trying to make ends meet, I was thrilled to discover Parents Choice® diapers! Their premium diapers keep my daughter comfortable all night for a fraction of the price of name brands. I was worried cheaper diapers might leak or irritate her skin, but these are incredibly soft and absorbent. The wetness indicator gives me peace of mind so I know when to change her. The velcro tabs make middle-of-the-night changes quick and easy. I also appreciate small details like the color-changing wetness indicator and the cute patterns. Little luxuries that make parenthood feel a bit easier!

John Smith
John Smith

As a busy working mom, I need baby products that make my life simpler, and Parents Choice® delivers! Their bottle warmer is an absolute necessity for me. No more fussing with pots of water or microwaving. It heats bottles and baby food jars quickly and evenly with no hot spots. The auto shut-off gives me one less thing to worry about if I'm distracted with my infant son. And it takes up hardly any countertop space! I also love their bottle cleaning brushes - they help me scrub every nook and cranny efficiently so bottles are truly sterile and ready for the next use.

Sarah Davis
Sarah Davis

As a first-time mom, I wanted quality products but wasn't sure what brands to trust. My own parents swore by Parents Choice®, so I gave their baby wipes a try and was really impressed! The wipes are thick and soft, not flimsy or thin like some brands. I love that they come in both scented and sensitive skin options. The flip-top dispenser makes it easy to grab wipes one-handed which is so helpful when wrestling a squirmy baby! They clean messes thoroughly without any harsh scrubbing or irritation on my son's delicate skin. And you can't beat the value - I don't feel guilty going through tons of wipes with how affordable these are. Definitely recommend!

Emily Wilson
Emily Wilson

Being a cost-conscious dad, I used to buy whatever diapers were on sale, which led to leaks and discomfort for my infant daughter. On a friend's advice, I tried Parents Choice® diapers and immediately noticed a difference in quality and performance. Their hypoallergenic diapers keep my daughter's skin happy and healthy. I no longer worry about diaper rash or allergic reactions. The flexible fit and stretchy tabs move with my active baby without chafing or leaving marks. They don't sag between changes, which gives me confidence she's comfortable. I'm not constantly running out either since they reliably contain messes, even overnight. And Parents Choice costs way less than those fancy boutique brands - it's a win-win for us!

Michael Rodriguez
Michael Rodriguez

As a dedicated breastfeeding mama, I need products that make pumping and storage simple. Parents Choice® nursing essentials have been a total game changer! Their microwave steam bags allow me to sterilize pump parts after each use with just water and 2 minutes in the microwave - no harsh chemicals or complicated sterilizers. Their breastmilk storage bags are durable and leakproof, giving me peace of mind during transport to daycare. And their breast pads prevent embarrassing leaks without being bulky and obvious in my bra. I also love their gel soothie packs for cooling relief when breastfeeding gets uncomfortable! The affordable price point makes it easy to stock up on multiples of each, simplifying my pumping routine.

Lauren Anderson
Lauren Anderson

Blogs & News

Parents Choice Bottle Starter Gift Set

Parents Choice Parent`s Choice Bottle Starter Gift Set Includes all the essentials a new parent needs to start bottle feeding Comes with 6 standard neck baby bottles, 3 replacement nipples in medium flow rate, 2 vent pacifiers, 3 formula and snack containers, and a dishwasher basket All are BPA-free, dishwasher and microwave safe (top rack only) Gender neutral For newborns 0+ months Lightweight material is flexible, soft to the touch, and very strong $18.76 From One Sleep-Deprived Parent to Another: Honest Insights That Will Save Your Sanity Let me start by saying something I wish someone had told me before my first child was born: the right baby bottles can make or break those precious early months of parenthood. As...

Parents Choice Breast Milk Storage Bags

Parent’s Choice Breast Milk Storage Bags, 6 oz, 100 Count Parent’s Choice Breast Milk Storage Bags, 6 oz, 100 Count BPA-free 100 pre-sterilized breast milk storage bags Leak-proof double zipper seal Reinforced seams for extra protection Safe for refrigerator and freezer storage Warning: Do not thaw breast milk in very hot or boiling water. Do not microwave storage bags containing breast milk. Do not refrigerate or refreeze breast milk again once thawed. Safely dispose of perforated tabs and used bags. $12.38 Navigating the World of Liquid Gold Storage—From One Mom to Another As I sit here typing with one hand while balancing my coffee in the other (cold, of course—what new mom gets to enjoy hot beverages?), I can't help...

Parents Choice Purified Water

Parent's Choice Purified Water, 10oz, 15 Pack Bottles Parent's Choice Purified Water, 10 fl oz, 15 Pack Bottles Smaller size for convenient, grab and go No fluoride added Perfect for moms on the go Pack in baby bag Comes with 15, 10 fl oz bottles $2.50 Navigating the Waters of Infant Hydration: Everything You Need to Know About Parent's Choice Purified Water As a new parent, I still remember the overwhelming feeling of standing in the baby aisle, staring at dozens of water options, wondering which one was actually best for my little one. Was regular tap water good enough? Did I need special "baby water"? What exactly was Parent's Choice Purified Water, and was it worth buying? After extensive...

Parents Choice Baby Food

Parent's Choice Stage 2 Baby Food, Banana, Blueberry, and Oats Fruit and Cereal Puree, 4 oz Pouch Parent's Choice Stage 2 Baby Food, Banana, Blueberry, and Oats Fruit and Cereal Puree, 4 oz PouchStage 2 for ages 6 months and older No artificial flavors or colors Packaged in a reclosable pouch Store in a dry and ventilated area Do not expose to sunlight Handle carefully Refrigerate after opening and use within two days $0.87 Parent's Choice Organic Strawberry Rice Rusks Baby Snacks, 0.15 oz Box (12 Pack) 12 individually wrapped packs of 2 rusks each Gluten-free Made with organic rice No artificial colors Easily dissolves in infant's mouth Stage 2, for children 6+ months of age 12 individually wrapped 2-packs...

Parents Choice Probiotic

Parent's Choice Colic Drops Probiotic Supplement Birth+ Parent\'s Choice Colic Drops Probiotic Supplement Birth+ 50 doses per bottle Requires refrigeration upon opening Good for up to 3 months Environmentally friendly packaging; recyclable paper box and glass bottle $15.62 Navigating the World of Baby Gut Health: My Journey with Parent's Choice As I sit here watching my six-month-old daughter peacefully sleeping in her crib, I can't help but reflect on our journey together. Those early days were filled with sleepless nights, endless diaper changes, and a constant worry about whether I was making the right decisions for her health. Like many new parents, I found myself overwhelmed by the countless products claiming to be essential for my baby's wellbeing. Among these,...

Parents Choice Gripe Water

Parent's Choice Gripe Water, Unflavored, 4 oz Gripe water herbal supplement with organic ginger and fennel extracts 4 fl oz supplement Ideal for children 2 weeks and older Dye and paraben-free No refrigeration needed 100% vegetarian and vegan liquid dietary supplement $7.44 Navigating the Midnight Meltdowns with Parent's Choice Gripe Water When my first daughter came along three years ago, I thought I was prepared for everything. I had read all the books, taken the classes, and set up the perfect nursery. Then came the crying—the relentless, inconsolable wailing that no amount of rocking, swaddling, or shushing could calm. Those 3 AM moments of desperation led me to discover what countless parents before me had relied on: gripe water. Specifically,...

Parents Choice Gentle Formula

Parent's Choice Gentle Premium Baby Formula for Fussiness, Gas, Crying, 34 oz Complete Nutrition: This infant formula provides complete nutrition for baby's first year; expert recommended DHA for brain support and immune supporting HMOs commonly found in breast milk; compare to the nutrition of Enfamil Neuropro Gentlease Gentle on Tummies: For fussiness, gas and crying; gentle on tiny, tender tummies, the ingredients in this baby formula help support growth, immune system health and development; for little ones ages newborn-12 months Gentle Immune Blend 6: With 2’-FL HMO, Vitamin C and E, Selenium, Partially Hydrolyzed Whey Protein, Reduced Lactose (has 20 percent the lactose compared to our full lactose, routine, milk-based Infant Premium formula) Trusted Ingredients for Growth: DHA to support...

Parents Choice Wide Neck Bottles

Parent's Choice Wide Neck Bottles, 3 Pack, 9 fl oz Transition between breast and bottle feeding Soft, vented silicone nipple Designed to reduce air intake BPA free Microwave and dishwasher safe Capacity: 9 Fl oz Age group: 0 months+ $6.72 Navigating Baby Feeding Solutions Without Breaking the Bank As I sit here typing this with one hand, balancing my little one in the crook of my arm with the other, I'm reminded of how overwhelming baby gear shopping can be. When I was pregnant with my first child, I spent hours researching bottles, comparing prices, and reading reviews. If you're in that phase right now or just looking to switch bottle brands, I'm here to save you some precious time...

Parents Choice Straw Cup

Parents Choice Parent`s Choice Straw Cup Parent`s Choice Non-Spill Straw Cup, Green, 9 fl oz: Transitional cup to take baby from bottle to adult cup Cup has a straw for ease of transition FDA-approved, food-safe silicone valve prevents spills and reduces mess Generous design holds 9 fluid ounces BPA-free plastic construction for safety Lid and cup interchangeable with other Parent’s Choice sippy cups for convenience Top-rack dishwasher safe for quick, efficient cleaning Holds 9 ounces, making it ideal for milk, non-pulp juice, and water Ideal for 6 months up $6.31 Navigating the Transition from Bottles to Big Kid Cups: A Mom's Journey As I sit here watching my toddler proudly sip from his straw cup, I can't help but reflect...

FAQs

It's recommended to change your baby's diaper every 2-3 hours, or more frequently if soiled. Parents Choice® Diapers feature wetness indicators that turn blue when wet, signaling it's time for a fresh diaper. Changing promptly prevents rashes and keeps your little one comfortable.

Parents Choice® Bottle Sterilizers make it easy and effective! Otherwise, wash bottles and parts thoroughly with hot, soapy water. Fully submerge them in a pot of boiling water for 5 minutes. Remove carefully with tongs - don't touch insides. Air dry fully before assembling.