At Parents Choice®, we believe that parents know what’s best for their children. That’s why we offer a wide range of baby products designed to provide quality, safety, and value at an affordable price.
Our Story
Parents Choice® was founded in 1998 by a group of caring parents looking for safe, effective baby products that wouldn’t break the bank. As young moms and dads, we struggled to find diapers, wipes, bottles and other essentials that lived up to our standards without draining our bank accounts.
After too many late nights spent researching obscure brands and taking chances on questionable products, we decided there had to be a better way. Why should parents have to choose between their child’s well-being and their own financial stability?
Armed with first-hand experience and a passion for helping families thrive, we set out to create a line of baby products that combined top-notch quality with parental peace of mind. Working closely with pediatricians and baby care experts, we formulated balanced diaper designs, gentle cleansing wipes and innovative bottle systems that would nurture children without negatively impacting parents.
It wasn’t always easy, but we were driven by a shared belief that families deserve access to affordable, thoughtfully-made products for their little ones. Over the years, that belief has remained at the core of the Parents Choice® mission.
Today, Parents Choice® offers a complete range of diapers, wipers, feeding and nursery essentials available exclusively at Walmart stores nationwide and online. As fellow moms and dads, we intimately understand the challenges of raising a family on a budget. It’s our privilege to continue providing outstanding value and trusted quality to parents across America.
Our Values
Since those early days trying to find the perfect diaper, we at Parents Choice® have never lost sight of our purpose – to support families by making the best baby products accessible and affordable for all.
We live out this purpose through our core values:
- Quality – We meticulously formulate and test every product to meet high standards for safety, comfort and effectiveness.
- Value – Our prices reflect our mission to provide relief, not added stress, to parents’ budgets.
- Integrity – We are committed to honest and ethical practices in all we do.
- Service – Serving families is our joy and privilege. We listen to parents and strive to help in every interaction.
- Innovation – Pushing boundaries with new technologies and materials enables us to better nurture babies and aid parents.
- Sustainability – Caring for our shared world is central to our mission. We actively pursue ways to lighten our environmental impact.
Parents Choice® products give you the quality you can trust at a price you can afford. When you choose our brand, you’re not just getting an excellent value. You’re supporting a company created by parents, run by parents, for parents.
Product Lines
Parents Choice® offers a wide selection of thoughtfully formulated baby care essentials.
Diapers
Crafting the perfect diaper that keeps babies comfortable and parents stress-free is an art and science. Our diapers feature breathable outer covers, super-absorbent polymer cores and skin-friendly liner materials. Choose from sensitive, premium and standard options designed for every baby’s unique needs.
Training Pants
Help toddlers transition from diapers with our flexible training pants. Breathable materials and protective leak barriers combine absolute comfort with learning reinforcement.
Wipes
Clean and care for baby’s delicate skin with our moist wipes enriched with soothing aloe and vitamin E. Thick, textured wipes provide a soft, thorough clean.
Bottles and Bottle Care
Innovative vented bottle systems promote easy feeding and reduce colic and gas. Durable construction stands up to daily use. Brushes, sanitizers and sterilizers keep bottles clean and germ-free.
Nursing Essentials
Whether you’re nursing, pumping, or combining feeding methods, we have the products to support your process. Discreet, supportive nursing covers, bra pads, gel packs and nipple care products help make nursing easier.
Baby Bath
Gently nourish baby’s sensitive, delicate skin with our tear-free shampoos, silky lotions and soothing washes. Bathtubs and accessories make bath time safe and enjoyable.
Baby Food
Explore our organic baby foods lovingly crafted from nutrient-rich real fruits, veggies, grains and proteins. Convenient pouches, jars and snacks make feeding on-the-go a cinch.
Baby Oral Care
Keep baby’s emerging teeth clean and strong with our pediatrician-approved toothbrushes, toothpaste and gum massagers designed just for little smiles.
Baby Skin Care
Pamper and protect delicate skin with creams, ointments and balms clinically shown to moisturize, soothe and restore. Our dermatologist-tested formulas are hypoallergenic and fragrance-free.
Baby Sun Care
Block harmful UV rays while keeping baby comfy with our broad spectrum, mineral-based sunscreens. Formulated for sensitive skin and tested in extreme conditions.
Baby Medicine
When tiny troubles pop up, you can trust our pediatrician-approved OTC remedies to provide effective, gentle relief without side effects.
Baby Bedding
Surround baby with softness and security. From breathable mattresses to cozy sheets and plush blankets, our bedding promotes undisturbed sleep and healthy development.
Baby Feeding
High chairs, boosters, bibs, bowls, cups and utensils designed for safety, ease and efficiency at meal times. Durable, dishwasher-safe materials withstand daily use.
Baby Gates
Provide a safe play zone and block off hazardous areas with these sturdy gates that install in doorways, staircases and hall openings.
Baby Monitors
Watch and listen in on naps and nighttime with our audio and video monitors. Features like night vision, temperature sensors and long range connections provide peace of mind.
Baby Healthcare
Depend on accurate readings from our clinically tested thermometers, humidifiers to clear stuffed noses, and blue light therapy devices developed by pediatricians to treat newborn jaundice.
Baby Travel
Hit the road with confidence using our car seats, strollers, carriers, play yards and travel beds engineered for safety, functionality and durability.
Our Commitment to Families
We understand choosing the best baby products on a budget isn’t easy. Safety, health, eco-impact and effectiveness all have to be balanced with affordability.
At Parents Choice®, our dedication to creating nursery necessities that don’t sacrifice care for cost sets us apart. We blend clinical research, pediatrician insights and parental perspectives so you can access the tools you need to nurture your baby – without going broke.
Over two decades, we’ve remained focused on our founding goal – helping parents access quality care for their children. Our line has grown to include over 400 baby and toddler products, but our commitment to families stays the same.
We live out that commitment through:
- Rigorous quality testing protocols
- Seeking paediatrician and specialist guidance
- Prioritizing socially and environmentally responsible practices
- Maintaining affordable pricing for all budgets
- Constant innovation to improve child and parental wellbeing
- Listening to parent experiences and feedback
- Ensuring easy availability through major retailers
- Expanding our line to support babies as they grow
At Parents Choice, we don’t just make baby products. We support the journey of parenthood. We are honored and humbled to be chosen by millions of parents to help care for their children. It’s a responsibility we don’t take lightly.
We strive each day to uphold your trust through diapers, wipes and essentials designed to make parenting a little smoother and babyhood a little gentler – all at a price you can feel good about.
When you choose Parents Choice®, you choose products backed by our promise to nurture your baby and empower you as a parent. We consider it our privilege to help your family thrive.