
Parent’s Choice Sensitivity Infant Formula Powder with Iron; for Fussiness and Gas, 32.8 oz Canister
- Complete Nutrition: This infant formula provides complete nutrition for baby’s first year; compare to the nutrition of Similac Sensitive
- Lactose Sensitivity: Made specially for fussy, gassy babies, the ingredients in this baby formula support infants who are sensitive to lactose; for little ones ages newborn-12 months
- Easy to Digest: This baby formula is easy to digest, and each serving supports baby’s growth and development
- Trusted Ingredients for Growth: DHA, Lutein and Vitamin E for brain and eye development; non-GMO ingredients, ingredients not genetically engineered; no artificial growth hormones; no Palm Olein Oil
- SNAP Eligible: This infant formula can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits; like all U.S. infant formulas, Sensitivity Infant Formula meets the same FDA nutritional and quality standards as the national brands
$26.98
As a new parent, I know how overwhelming it can be to pick the right baby formula for your little one. When my pediatrician recommended I try a sensitive formula for my colicky infant, I wasn’t sure where to begin. After lots of research, I decided to give Parents Choice Sensitivity Infant Formula a try and I’m so glad I did!
If you’re considering switching to a sensitive formula, this buying guide will provide you with everything you need to know about Parents Choice Sensitivity and how to find the best deals. I’ll share my tips for getting the lowest price per ounce, where to find coupons and store promotions, ingredient information, and reviews from other parents who have used this formula.
What is Parents Choice Sensitivity Formula?
Parents Choice Sensitivity Formula is a store-brand sensitive infant formula made exclusively for Walmart. It’s designed for babies that have lactose sensitivity, fussiness or gas, or symptoms associated with colic. The formula has partially broken down whey protein, which makes it easier to digest. It also has added rice starch and reduced lactose.
This hypoallergenic formula doesn’t contain any artificial growth hormones or antibiotics. It meets FDA requirements for infant nutrition. Parents Choice Sensitivity Formula comes in both powder and liquid concentrate forms.
How Much Does Parents Choice Sensitivity Formula Cost?
One of the biggest benefits of Parents Choice Sensitivity is that it costs significantly less than name brand sensitive formulas like Similac Sensitive. Here are the average prices:
- A 22.2 oz can of powder = $17
- A 32 oz tub of powder = $20
- A 2 pack of ready-to-feed 32 oz bottles = $24
You’ll typically save around 50% by choosing Parents Choice over Similac. Of course, prices may vary between different stores and regions. I’ll provide some tips to save even more money below!
Where Can I Buy Parents Choice Sensitivity Formula?
Since Parents Choice is a Walmart brand, it can only be purchased at Walmart stores or on the Walmart website. You won’t find it anywhere else. It’s available both in-store and online at Walmart.com.
You can also select in-store pickup if you order online. This allows you to lock in the online pricing and skip the checkout lines. I prefer to buy formula online since there are more coupon and promotion opportunities.
What Are the Ingredients in Parents Choice Sensitivity Formula?
Here are the key ingredients in Parents Choice Sensitivity:
- Corn maltodextrin – A carbohydrate source that is easier to digest than lactose.
- Vegetable oils – Provides fat and calories.
- Whey protein concentrate – The primary protein source, partially hydrolyzed for easier digestion.
- Soy lecithin and mono- and diglycerides – Emulsifiers and stabilizers.
- Rice starch – A carbohydrate that doesn’t contain lactose.
- Vitamins and minerals – Provides complete nutrition.
If your baby has any known allergies or sensitivities, be sure to consult their pediatrician before use. Parents Choice Sensitivity does contain soy.
Is Parents Choice Sensitivity Formula Good for Babies with Lactose Intolerance?
Yes, Parents Choice Sensitivity is a great formula option for babies with lactose sensitivity or intolerance. It has:
- Partially broken down whey protein that’s easier to digest
- Added rice starch instead of lactose as the carbohydrate source
- Only 10% of the lactose found in standard milk-based formulas
The decreased lactose content helps reduce fussiness, gas, and upset stomach in lactose intolerant infants. Just make sure to always consult your pediatrician first!
How Does Parents Choice Sensitivity Formula Compare to Similac Sensitive?
Parents Choice and Similac Sensitive share a lot of similarities when it comes to ingredients and nutritional profile. The biggest differences are:
- Price – Parents Choice is around 50% cheaper than Similac.
- Protein source – Similac uses extensively hydrolyzed whey while Parents Choice uses partially hydrolyzed whey.
- Extra ingredients – Similac contains probiotics and prebiotics. Parents Choice does not.
While both can ease symptoms in babies with sensitivities, Parents Choice offers the best value. I recommend starting with Parents Choice, especially if budget is a concern. You can always switch to Similac if needed.
Is Parents Choice Sensitivity Formula Safe for Newborns?
Yes, Parents Choice Sensitivity Infant Formula is safe for newborns and meets all FDA nutritional requirements. However, you should always talk to your pediatrician before making any formula switches. Here are a few things to consider:
- Make sure your baby is at least 1 month old before using a sensitive formula.
- Never use sensitive formula as the sole source of nutrition for premature infants or infants younger than 1 month old.
- Speak with your pediatrician about whether a sensitive formula is appropriate for your newborn. Get a clean bill of health first.
- Follow exact mixing instructions carefully for powder formula. Improper dilution can cause health issues.
As with any switch, introduce the new formula gradually and watch for any signs of intolerance. Consult your pediatrician with any concerns.
Does Parents Choice Sensitivity Formula Help with Colic or Gas?
Parents Choice Sensitivity can definitely help reduce colic, gas, fussiness and similar symptoms. Here’s how:
- Partially broken down whey – Easier to digest, which decreasesgas.
- No lactose carbohydrates – Lactose intolerance is a common cause of colic.
- Pre-digested fats – Minimizes fat malabsorption and discomfort.
- Hypoallergenic – Avoids proteins that could trigger allergic reactions.
Of course, always talk to your pediatrician first to rule out any medical conditions. While not a medical cure, Parents Choice Sensitivity can provide relief for many babies that struggle with colic or gassiness.
Are There Any Reviews for Parents Choice Sensitivity Formula?
Yes, you can find reviews for Parents Choice Sensitivity Formula from real parents on sites like Walmart.com, Influenster, and Amazon. Here’s what parents have to say:
- “This was so much easier for my gassy, colicky newborn to digest than regular formula. It really helped reduce her discomfort and crying spells.”
- “I switched from Similac Sensitive to save money and Parents Choice has been just as effective for my baby’s tummy issues. Would definitely recommend.”
- “My son tolerated this formula well and it didn’t upset his stomach like others we tried. Plus it’s way cheaper than some premium brands.”
- “This formula helped my constipated, gassy infant go back to having soft BMs and less crying from discomfort. And I love the price!”
Based on reviews, most babies with sensitivities tolerate Parents Choice Sensitivity Formula well. It provides the same benefits as costlier brands for a fraction of the price.
What is the Nutritional Profile of Parents Choice Sensitivity Formula?
Here are the key nutritional facts per serving (5 fl oz prepared formula) of Parents Choice Sensitivity:
- Calories: 100 calories
- Protein: 2.1 g
- Fat: 5.4 g
- Carbs: 10.6 g
It provides complete, balanced nutrition with vitamins A, C, D, E, and B vitamins, plus iron, zinc, calcium, folic acid and other minerals.
The blend of proteins, fats, and carbohydrates supports brain and vision development. It has nearly the same nutrient profile as Similac Sensitive and Enfamil Gentlease at a lower cost.
Is Parents Choice Sensitivity Formula Non-GMO?
Yes, Parents Choice Sensitivity Formula is non-GMO. It does not contain any genetically engineered ingredients. The corn maltodextrin, soy lecithin, and oils are all sourced from non-GMO crops.
Choosing non-GMO formula provides peace of mind and avoids any potential risks that may exist with genetically modified organisms. This was an important factor for me in selecting Parents Choice for my little one.
Can Parents Choice Sensitivity Formula Help with Acid Reflux?
Parents Choice Sensitivity can potentially help reduce acid reflux and spit-up. The partially broken down whey protein is easier to digest than intact proteins, putting less strain on the immature digestive system.
It may also help to hold your baby upright during and after feedings to prevent reflux. But if symptoms persist or seem severe, be sure to talk to your pediatrician. They can recommend the best treatment options, which may include prescription formula or medications.
How Do I Prepare Parents Choice Sensitivity Formula?
If you purchase the powder version, here are some tips for mixing:
- Always wash hands and sterilize bottles beforehand.
- Carefully follow instructions on the label for water amounts.
- Use proper scoop from can to measure powder. Level, unpacked scoops only.
- Add powder to bottle first, then temperature controlled water.
- Mix or shake well until powder dissolves.
- Warm bottle in a container of hot water for a few minutes. Test temperature before feeding.
- Use prepared formula within 1 hour or refrigerate remainder and use within 24 hours.
Prepared liquid formula can be served immediately. Always mix gently and do not shake or dilute.
How Much Parents Choice Sensitivity Formula Should I Feed My Baby?
Always follow your pediatrician’s recommendations on bottle amounts and feeding frequency. Amounts needed will vary based on age and weight. Here are some general guidelines:
- 0-3 months: 2 to 3 oz every 2 to 3 hours (6-8 feedings per day)
- 3-5 months: 4 to 5 oz every 3 to 4 hours (5-6 feedings per day)
- 6-12 months: 6 to 8 oz every 4 to 5 hours (4-5 feedings per day)
Offer larger bottles at night but don’t force your baby to finish. Watch hunger cues and only provide what they will consume. Maximum per feeding is 32 oz.
Is Parents Choice Sensitivity Formula Hypoallergenic?
Yes, Parents Choice advertises their sensitivity formula as hypoallergenic. It contains hydrolyzed whey protein which breaks the whey into smaller pieces, reducing allergenicity.
The partially broken down proteins are less likely to trigger an allergic reaction compared to intact cow’s milk protein. But it still contains soy, so always consult your pediatrician.
How Long Does a Can of Powder Parents Choice Sensitivity Formula Last?
How long a can of powder formula lasts depends on how much your baby eats per day. Here are some estimates:
- A 22.2 oz can makes about 46 four oz bottles. This would last around 8 days for a newborn eating six 4 oz bottles daily.
- A 32 oz tub makes about 83 four oz bottles. This provides almost 2 weeks worth for a younger infant.
Once opened, the powder must be used within one month. Be sure to write the open date on the label. Powder is preferred over ready-to-feed for cost and convenience.
Are There Coupons or Discounts for Parents Choice Sensitivity Formula?
The good news is Parents Choice formula is already priced low compared to name brands. But here are some ways to save even more:
- Watch for sales at Walmart for dollars off or gift cards with purchase. Sign up for email and text alerts.
- Check online formula retailers for coupon codes to use at Walmart.com checkout.
- See if any formula rebate apps like Shopkick offer cash back rewards on Parents Choice purchases.
- Ask your pediatrician for samples, coupons, or rebates from Parents Choice.
Even a few dollars in savings adds up quickly with formula!
Does Parents Choice Sensitivity Formula Come in Bulk Sizes?
Yes, Parents Choice offers larger bulk sizes in addition to the standard smaller cans:
- 35 oz can – Largest single can of powder. Ideal for bigger babies with bigger appetites!
- 2 pack case of 12 oz cans – More affordable than buying individual cans.
- 4 pack case of 32 oz tubs – Best bulk value overall.
Buying bigger sizes usually brings down the per ounce cost. Stock up during sales or if you have more than one baby using the same formula.
What Stores Sell Parents Choice Sensitivity Formula?
The only place you can purchase Parents Choice formula is at Walmart or on Walmart.com. It’s a Walmart exclusive brand not available anywhere else.
You can find it at Super Walmarts with a grocery section or online for convenient home delivery. I prefer online ordering since it’s easy to set up automatic, recurring deliveries.
Is Parents Choice Sensitivity Formula Good for Babies with Sensitive Stomachs?
Yes, Parents Choice Sensitivity is an excellent formula option for babies with sensitive tummies. The partially broken down proteins and limited lactose make it easier to digest. This can reduce gas, fussiness, colic, spit-up, and constipation issues.
The hypoallergenic formula avoids ingredients that might cause reactions. It’s nutritionally complete with proper supplementation. Talk to your pediatrician to see if Parents Choice Sensitivity is appropriate for your baby!
The Bottom Line
For babies with lactose sensitivity, colic, or digestive issues, Parents Choice Sensitivity Formula offers a wallet-friendly way minimize discomfort. Before making a switch, be sure to get input from your pediatrician on whether sensitive formula is right your baby.
Once cleared, Parents Choice has the same benefits of expensive brands without the high price tag. Made by the same manufacturer as Similac, you can feel confident it’s nutritionally sound. With this buying guide, you’ll get tips to find the best deals on this quality sensitive formula.